You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Powerhouses Behind 'Big Brother,' 'American Idol' Ramp Up Web Programs Endemol, FremantleMedia Look to Migrate TV Advertisers Online By Tim Peterson, Published on December 26, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.