You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The New York Times Is Going to Label the Hell Out of Its Native Ads Not Afraid to Say 'Paid,' With a Different Typeface, Company Logo and Other Cues By Michael Sebastian, Published on December 19, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.