You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Is Hard News a Hard Sell for Advertisers? Marketers Still Aren't Putting Enough of Their Dollars Where Online Users Are By Rob Norman, Published on January 01, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.