You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why McDonald's Mighty Wings Failed To Take Flight Chain to Promote 10 Million Pounds of Surplus Product Deemed Too Spicy and Too Pricey, By Maureen Morrison, Published on December 20, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.