You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Techno Paranoia' and 9 Other Privacy Trends Marketers Need to Watch In 2014 Hackers Will Target Home Appliances, As 'Techo Paranoia' Grows By Kate Kaye, Published on December 30, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.