You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract BMA's 'Blaze' sheds light on new roles for marketers SOCIAL MEDIA A HOT TOPIC By Christopher Hosford and Kate Maddox, Published on June 10, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.