You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Stop the Family Feud: How Agencies, Ad-Tech Vendors and Brands Can Be Friends Big Data Drives Wedges in the Industry. Solution: Transparency for All Stakeholders By Kence Anderson, Published on January 02, 2014 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.