You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Degree in Engineering Key to Unlocking Doors to Marketing Suite Data, Programmatic Creates Need for Leaders Who Know the Creative Side and the Tech Side By Alex Kantrowitz, Published on January 06, 2014 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.