You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract B-to-B Player USG Looks to Rebrand With Olympic Sponsorships Citing 'Synergy With Core Values' of IOC, Building-Products Marketer Aims to Make Bigger Name for Itself After Rebounding From Recession By Kate Maddox, Published on January 07, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.