You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mobile, Content New Focus for B-to-B in 2014 Annual BtoB Marketing Outlook Survey Shows Big Boost in Digital Spending By Kate Maddox, Published on January 06, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.