You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Changes Will Millennials Force Brands to Make in 2014? This Generation Has Ideals and Now Children, and Both Factors Will Play in the Marketplace By Jeff Fromm, Published on January 03, 2014 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.