You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Study: 80% of Super Bowl Ads Don't Help Sales Ads in Big Game Fare Worse Than Others As Brand Recall Lags By Jack Neff, Published on January 06, 2014 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.