You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract With Lindsey Vonn Out, Marketers Must Rethink Sochi Ad Strategies NBC Will Pivot to Other American Olympians Such as Shaun White and Julia Mancuso By Michael McCarthy, Published on January 08, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.