You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The CMO Is Evolving Into New Species With Vastly Broader Range Big Data and Digital Demand Expertise in Both New and Traditional Areas of Marketing By Rory Finlay and Dick Patton, Published on January 15, 2014 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.