You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Amid CES Gadgets, TV Still Works for Marketers For All the Hype Around Second Screens and Streaming, the First Screen Still Leads By Jeanine Poggi, Published on January 08, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.