You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Behind the Ad Music: Old Spice's Singing Stalker Moms Walker Music and W&K Portland On The Making Of Viral Hit By Alexandra Jardine, Published on January 14, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.