You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Watch Colbert Take on Mirriad, the Company That Retroactively Inserts Product Placements Into Reruns Insert Your Brand Here! (But Please, Be Gentle) By Simon Dumenco, Published on January 14, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.