Youâ€™ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What 8th Graders Taught Me About Where Social Strategy Needs to Go (Like 'Dark Social') They're Abandoning Established Channels Like Facebook for Upstarts Like Snapchat By Victor Piñeiro, Published on January 15, 2014 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.