You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Consumer Appliance Marketers Are Becoming the Next Data Warehouses Brands Can Offer Direct Services Tailored to the Individual's Needs By Christopher Hansen, Published on January 17, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.