You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why The North Face Made Chinese Customers Run the Gantlet Brand's Asia Marketing Director Talks about Crazy Contests and Fighting Fakes By Angela Doland, Published on February 05, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.