You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Brand Image Top Priority of New JPMorgan Chase CMO Kristin Lemkau Longtime Insider Knows Bank's Ups and Downs By Marine Cole, Published on January 20, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.