You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Leagues, Teams Are Using Data to Boost Ticket Sales, Retain Fans, Help Marketers Data Moves From the Field to the Front Office By Kate Kaye, Published on January 21, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.