You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Behind B-to-B Giant Aon's Manchester United Megadeal Relationship Began in 2009 When Aon Announced a $130 million, Four-Year Deal to Put Its Brand on Front of Club's Jerseys By Michael McCarthy, Published on January 21, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.