You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In the Wake of the Velveeta Shortage, Are We Now Running Out of Froot Loops? Cheesepocalypse Was Bad Enough. Now This? By Simon Dumenco, Published on January 21, 2014 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.