You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mtn Dew Plans Big Spending Boost Behind Kickstart, Diet Dew New Flavors, Super Bowl Pregame Ads Are Coming By E.J. Schultz, Published on January 21, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.