You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CarMax Returns to Super Bowl with '80s Cliches, 'Rudy' and Puppy Re-enactment Advertiser Pays Homage to 'Rudy' and Does it Again Online with Puppies By Ann-Christine Diaz, Published on January 22, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.