You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 10 Reasons Why Marketers Might Bet on Richard Sherman and His Big Mouth Performance on the Field Plus an Actual Personality Is an Attractive Combination By Michael McCarthy and Beth Snyder Bulik, Published on January 23, 2014 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.