You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Microsoft, Machinima 'Native' Ad YouTube Blunder Risks FTC Ire YouTube Creators Failed to Disclose Campaign Videos Were Sponsored By Tim Peterson, Published on January 24, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.