You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Relevance Has a Deadline: How To Be Ready for Real-Time Marketing Sponsor Post: People react in real-time. So should your content marketing. By Kendall Thornton, NewsCred, Published on January 29, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.