You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract You're Going to See an Ad for a Floor Mat Manufacturer During The Super Bowl 'You Can't Do That' Will Run During Second Quarter By Shareen Pathak, Published on January 24, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.