You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Your Whole Agency Needs to Understand Your Clients' Business Creatives Will Generate the Best Ideas When They Share Clients' Focus on Results By Marc Brownstein, Published on January 31, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.