You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sponsor Coors Light Wants NHL Stadium Series in Rockies Brewer Wants to Bring 'Rocky Mountain Fresh' to Outdoor Hockey By Michael McCarthy and E.J. Schultz, Published on January 29, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.