You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Super Bowl Tailgate: See Kia's Version of ' The Matrix,' Toyota's Muppets and Jaguar's Villains David & Goliath Spot for Kia Features Laurence Fishburne Bursting Into Song By Alexandra Jardine, Published on January 28, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.