You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Newell Rubbermaid Shakes Up CMO Model By Putting Research in Charge Richard Davies Veers From Tradition, Trimming Staff, Shops and Emphasizing Consumer Insights By Jack Neff, Published on February 05, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.