You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract SAP Struts Its Stuff on Super Bowl Boulevard B-to-B Marketer Constructs Giant Structure on 42nd Street to Showcase Technology By Alex Kantrowitz, Published on January 30, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.