You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Planning an Oreo Moment for the Super Bowl? Please Stop The Odds of Getting Positive Attention Out of Your War Room Are Close to Zero By Victor Pineiro, Published on January 31, 2014 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.