You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Good Tactic in Battle for Super Bowl Pre-Game: Put a Talk Show Host in Your Ad Marketers Spend Millions to Promote Their Super Bowl Promotions By Nat Ives, Published on January 30, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.