You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract It's Official: Doritos Won the Pre-Super Bowl Battle for the Web 'Crash the Superbowl' Wins On Views, But 'Puppy Love' Dominates Social By Michael Learmonth, Published on January 30, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.