You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract T-Mobile Crashes Super Bowl With Three Ads and Tim Tebow Here's One Party CEO John Legere Won't Get Tossed Out Of By Michael Learmonth, Published on January 31, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.