You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Who's Looking Forward to Bruno Mars' Super Bowl Halftime Show? (Spoiler Alert: Moms!) Networked Insights Parses Social Buzz Around Mars and the Red Hot Chili Peppers By Simon Dumenco, Published on January 31, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.