You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract These Ad-Tech Geniuses Used Big Data to Pick the Super Bowl Winner Software That Predicts 69% of Games Right Aims For The Big One By Alex Kantrowitz, Published on January 31, 2014 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.