You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Media Cashes In on Beatles 50th Anniversary in U.S. CBS, Vans, Many Others Come Together to Commemorate Fab Four's 50th By Michael Sebastian, Published on February 04, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.