You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Subway Buys Last-Minute Super Bowl Ad for Fritos Chicken Enchilada Sandwich Chain Only Fast-Food Company Buying In-Game Nationally By Maureen Morrison, Published on February 02, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.