You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Inside Super Bowl War Room, Hyundai Goes For Restraint Over 'Oreo Moments' Automaker Focused on Crafting Tweets to Brands and Specific Users By Cotton Delo, Published on February 03, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.