You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Puppy Bowl' Attracts 13.5 Million Viewers, New High for Annual Super Bowl Counter-Programming The Doggie Games Average 3.3 Million in Premiere Telecast By Jeanine Poggi, Published on February 04, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.