You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Are You Paper-Worthy? Branded Content and Facebook's Ambitious New Reading App Brands Can Probably Play on Paper, but Quality Is More Important Than Ever By Doug Hopkins, Published on February 05, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.