You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Food Brands Try to Wake Up Sales With New 'Energy' Appeals Cereal, Snacks and Even Dog Food Jump on the Trend By E.J. Schultz, Published on February 10, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.