You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Super Bowl's Real Results: The Brands That Lifted Purchase Consideration Most M&M's Best Planted the Seed to Buy, Research Suggests By Nat Ives, Published on February 06, 2014 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.