You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market The 'America the Beautiful' Chorus, Perfectly Executed, Still Stirred a Backlash By David Morse, Published on February 07, 2014 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.