You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract See the Spot: GE Uses a Child to Explain Its Complex Business BBDO Created Spot Just in Time for the Start of the Winter Olympics By Seth Fineberg, Published on February 06, 2014 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.